MODELIZACIóN ECONOMéTRICA DE LA PRENSA DIARIA: UNA APROXIMACIóN DESDE LA METODOLOGíA VAR





The Perceived Risk of Purchasing OTC Drugs: A Comparative Study of Pharmacies with Different Levels of Digitalization

Brick-and-mortar pharmacies are facing strong competition JOJOBA OIL from online pharmacies and are using digital techniques in their salesrooms as a counterstrategy.This study examines how digitalization affects purchase intentions among German customers.Perceived purchase risk, as a barrier to purchase, is compared for three types of pharmacies:

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